Job Description
We are looking for a dynamic and driven individual with extensive experience (8+ years relevant & 10-12 years+ overall) in building & executing digital marketing campaigns for a largest telecom in India.
Key Result Areas/ Accountabilities:
Devising strategies to drive online traffic and results on website
Driving brand and performance campaigns including DSP and DMP along with Google, Facebook, leading online sites and Affiliates
Plan, measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Utilizing a range of techniques including Display, Social, paid search, SEO and PPC
Constantly improve the productivity and efficiency of campaigns
Devising and driving app install campaigns along with retention and LTV
Overseeing the social media strategy for the company
Managing online brand and product campaigns to raise brand awareness
Responsibility for planning and budgetary control of all digital marketing
Evaluating customer research, market conditions and competitor data
Review new technologies and keep the company at the forefront of developments in digital marketing.
Desired Candidate Profile
Core Competencies, Knowledge, Experience:
Experience managing PPC, SEO and Affiliate programs.
Strong understanding of current online marketing concepts, strategy and best practice.
Experience in ecommerce, SEO, PPC, Email marketing, Display and Social media
Should have managed large budgets on digital 25+ Crores
Google Analytics Certification
Google AdWords Certification
Previous experience in a similar digital marketing role at a client or with a hardcore agency experience managing large clients
Optional: Media Planning experience in offline media (TV/ Print/Radio)
Must have technical / professional qualifications:
Google Adwords
Google Analytics
Adobe Omniture
Facebook Ads Manager
Hands on experience in DSP and DMP
Years of Experience: 10 Plus.
Industries to look from - Telecom, Ecommerce, FMCG, Media/Digital Agencies
Company Profile:
Vodafone Idea Limited
Vodafone - The Leading GSM Operator in India.
Recruiter Name: HR
Contact Company: Vodafone Idea Limited
Email Address:DEVANGANA.SHARMA@VODAFONEIDEA.COM